AI Generation and Polde's Valley

AI Generation and Polde Valley

[AI Generation and Poulde Valley]
Recently, various industries have been making progress in utilizing AI technology.
POOLDE is another apparel brand that is fascinated by the "conventional and unconventional" nature of images and videos generated by AI.

When AI generates images and videos,
"Scary yet cute" "Beautiful yet creepy"
I had simply dismissed it with the words,
I am consistently moved and anxious at the same time.
I no longer think of it as just an individual's temperament.

First of all, this sensation has apparently already been given a name: the "uncanny valley" phenomenon.

The more human-like the appearance and movements of a robot (AI), the more affectionate humans feel towards the robot.
When the similarity reaches a certain level, it actually feels creepy.
However, as the similarity increases further, the affinity reaches its maximum.
That is it.

The reason I find it creepy is that
- Humanoid robots resemble dead people without souls
- Anxiety about the unknown, as if a mysterious machine has a personality
・His eyes are wide open but his mouth is smiling, which makes him look psychotic.
It is said that the above is the case.

There is a "difficulty in separation hypothesis" that states that humans feel discomfort or disgust toward things whose true identity cannot be determined.
This "difficulty of separation hypothesis" It is linked to the "mysterious and unconventional reality seen in dreams" that POOLDE advocates as the core of its brand.

Causing the "uncanny valley"
An example of a POOLDE-style AI story is:
Poodles suddenly grow out of their legs, walking in a strange way that completely ignores the human anatomy.
The hem of the skirt suddenly becomes a poodle,
When I saw the sweater and the poodle combined,
People feel uncomfortable and curious.

This is a daydream-like phenomenon that is hard to imagine just by putting it into words.
AI is something that presents itself to us as if it were the most obvious thing in the world.

AI and dreams are always "parallel worlds filled with human déjà vu and discomfort"
AI and dreams are always "parallel worlds filled with human déjà vu and discomfort"
In this respect, they are very similar.

People tend to avoid things they cannot understand,
This tendency seems to be stronger in people who tend to avoid the unknown.

However, humans also have a troublesome curiosity called morbid curiosity.
Therefore, when we generate AI, we are surprised and say, "Oh, so that's how it turned out."
I regret it and think, "This is really scary."

This curiosity is fuelled by the "disparity in common sense and perception" that occurs between AI and humans.

Just as we cannot have the exact same dream,
Even AI cannot generate the exact same materials.
AI technology is still in the development stage, and the fragility of imperfections is causing anxiety.
I am even moved by the shock of its imperfect beauty.

Items that you normally wear strangely change shape and blend into the reality of your dream.
The fear of the unknown sometimes stimulates human curiosity.
(※Excerpt from the POOLDE brand concept)
In this respect, they are very similar.

①Double Take Belt
A double-take belt. A signature item from the brand.
②Melted Boots Black
Boots that look like they're melting away
③Skin Leggings
Leggings that feel like skin
④4 Engagement Rings
An armor ring made up of four unique wedding rings
⑤Belted Horn Pumps
Pumps inspired by strangely stretchy horns

The design makes you look twice, like a continuation of a dream.
Like a bug created by AI,
It gives you a feeling of dissatisfaction and excitement at the same time.
POOLDE creates this phenomenon, which is similar to the "uncanny valley," through its items, calling it the "POOLDE Valley."

In other words, the AI-generated, indigestible other world is
It embodies the worldview of POOLDE's brand concept of "fictional stories that actually happened."

POOLDE MEMBERS